Luxury Service for Younger Ladies by Lana Engelhart
Imagine this: going to the prom in a gown picked and sent to wherever you are…exclusive and just for you. And don’t worry about a hefty designer price tag, because this one is an amazing deal even though it should cost a fortune. No use for the dress after the prom? No room to store it after your big event? No problem. You can pick, rent, return the dress—all with the help of a concierge team. Guess who is on their way to major “likes” and a one-of-a-kind experience? Why, you are!
The Company
This experience is made possible by Lady Jetset, a white-glove concierge fashion rental service that delivers statement wardrobe pieces to your home and hotel. Reserve luxe looks on loan, and schedule for them to be delivered to your final destination (a gymnasium or a hotel), ahead of your arrival. Return shipping and dry cleaning is included! Bethany Sharp, president and co-founder of Lady Jetset, is a travel and fashion expert, as well as a savvy businesswoman. No matter where she is, Sharp can always be seen wearing the latest trends. Sharp has positioned herself as a go-to resource to discuss the jet-setting lifestyle, fashion, online and social media-driven shopping, gift guides, beauty, sustainable and ethical fashion, weddings, and female entrepreneurship. As the wife of professional race car driver Scott Sharp, she spent many years accompanying him on the worldwide racing circuit. They jetted off from city to city and country to country.
While she enjoyed the benefits of being an avid traveler, the constant routine of packing, unpacking, dry cleaning, and worrying about lost luggage grew tiring. "I have earned a degree in packing suitcases!” she jokes. Sharp knew there had to be an easier way to be a globe-trotting fashionista. Combining her passions for design, fashion, and travel, Sharp conceived the Lady Jetset rental concept as a solution to simplify looking good on the go.
With firsthand knowledge of a wide variety of cities, Sharp is able to help Lady Jetset clients curate wardrobe selections specific to their destination, itinerary, and/or function. The Florida native earned a degree in graphic design from Palm Beach Atlantic University. She applies the creative and technical skills she acquired in college with her hands-on approach to creating Lady Jetset marketing materials.
Why Prom?
Prom is a natural extension of the fashion rental business. The company has a lot of gowns in their collection that women wear to formal galas and weddings. Purchasing a designer gown, or gown of any sort, for prom is very expensive!Sometimes, not being able to pay for the gown might make a girl miss out on this benchmark experience. In addition to the dress, girls have to think about hair, makeup, transportation, and then some.Renting a gown can help alleviate some of the stress and hassle.And why splurge on what is most likely a one-time wear? Rent a fantastic, unique gown, and simply send it back after. All of the gowns are available on ladyjetset.com, making it super easy to check out the styles from the comfort of your phone or laptop. Customers can also shop on the Instagram account, @ladyjetset by tapping the photos. Most every item on ladyjetset.com retails for over $500. All pieces are current trending designer items you would find in high-end department stores. The beauty of Lady Jetset is being able to rent most of these fabulous items for around $80-$125! The dresses are made by top designers, who don’t make mass quantities like some lower price point brands do. According to Lady Jetset, “It is very unlikely a girl would show up at the prom wearing the same dress as one of her classmates!”
Trends for Prom 2020
Because of the selfie-culture and social media, teens want to make a statement and standout from the crowd to get more likes. “When they walk into the ballroom or gymnasium on prom night, they want to turn heads and make their presence known,” says a spokesperson for the company.A basic dress from the mall may not have this same effect. An emerging trend is wearing a formal jumpsuit. Some girls find wearing pants more comfortable than a dress. Finding a dress, or jumpsuit, with pockets is a big plus to conveniently hold your phone, wallet, and a lip gloss. “A great place to get inspiration and spot trends is to see what celebrities are wearing on major red carpets, such as the Oscars. Pantone named ‘classic blue’ as the color of the year for 2020, so I expect to see a lot of girls wearing gowns in that shade this prom season,” according to Lady Jetset.
Styled for Teen Girls in Mind
Teen girls’ bodies are going through so many changes and develop at a different rate. Girls often struggle with body image issues and compare themselves to classmates and peers. Putting yourself on display in a prom gown can be intimidating. Lady Jetset believes in body positivity and empowerment. The company has a celebrity stylist, Page Haggerty, who can do a private consultation over Skype with a client to select a gown perfect for her silhouette that will hug all the right curves. If a girl is local to South Florida (where the company is based), she is welcome to make an appointment to visit the Palm Beach-area showroom for a fitting. If you’re not in Florida—no worries!
If a client would like help making a selection, they are available for that. “We’ll listen to her desires and make suggestions based off of the look she is going for. A shopper isn’t going to get that concierge service at a department store. We ship directly to homes and hotels, so a girl can pick her prom dress from her couch or desk. No need to go to the mall. Some girls live in remote areas far away from the nearest mall or have parents/guardians who work a lot and aren’t able to take them shopping,” the company explains.
After prom, she can return it to Lady Jetset via Fedex. Return shipping and dry cleaning are included. “If a girl has a last-minute fashion emergency in South Florida, anywhere between Palm Beach and Miami, Lady Jetset can rush her a dress sameday, as long as the order is placed before 5 p.m.!” Lady Jetsetalso ships nationwide, but advance ordering is necessary to ensure on-time delivery.
Next time you have a prom or big fancy event to attend, check out this cutting-edge company. Let them help you find that perfect, comfortable look, chosen especially for you at a really unbelievable price.